Rolls-Royce: Approaching a
New Generation of Customer
The automobile icon Rolls-Royce comes with a short commercial for the role of Rolls-Royce Phantom and an actress and star from the movie Game of Thrones, Gwendoline Christie. This film seeks to reach a new generation of customers looking for individualism, extreme luxury and a hallmark of success.
A new concept of philosophy presents Phantom as a car ready to travel to the beach to indulge in something special. The film shows that the Phantom is no longer just a car in which you need your own driver.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “Phantom Limousine, the extended wheelbase and Phantom, the standard wheelbase, reflect two distinct groups of a patron. The former is drawn to the formality of the ultimate chauffeur-driven limousine, while the latter are lured by Phantom’s exceptional driving experience. Rankin’s playful and witty short film captures the younger and daring charisma of Phantom and displays a refreshing irreverence toward the expected codes of automotive luxury”.
You can watch the video on the official Rolls-Royce website.